Recent studies have indicated that there are greater than four billion internet searches a month in Germany. Of these thirty-seven per cent were one-word searches, thirty-two % two words and twenty-five per cent were three or four word searches. As is the case in other countries, search phrases are becoming increasingly descriptive and detailed. Long-tail keywords, therefore, are an effective approach to produce SEO results.
Around one half of all online searches in Germany concern local information and entertainment options. Not far behind, at forty-five per cent of searches, can be a category described as society, computers and electronics. The third most popular key phrase is travel, which comprises thirty-three per cent of internet searches in Germany.
Unsurprisingly Google is Germany’s most popular online search engine with a ninety percent market share. The remainder is split between Yahoo, gmx.de, web.de and tOnline.
The development of mobile searches in Germany is lagging behind those of US and UK consumers with very little over five percent of searches going on on smart phones. Regarding social media Facebook keeps growing fast in Germany, but the student-based network StudiVZ still outperforms it with a forty % market share.
Germans favour online content that is certainly very descriptive and prefer it to get a local rather than a global flavour. Indeed, German consumers are very faithful to their own manufacturers and want to buy German-made goods. In this connection they are like Japanese customers, who also favour indigenous companies.
Recommended seoagentur stuttgart in Germany are not that different to the people one would use elsewhere. However, its smart dividends to work with German hosting and a German ccTLD. Building links in Germany is very challenging and German webmasters rarely accede to direct requests to switch links. The very best tactic is usually to build links organically by stut1gart on building a site that German users enjoy and will hyperlink to by choice. Other approaches include using online PR and investigating relevant German directories.
SEO consultancy is a fairly new profession to Germany generally firms having been established for a maximum of three or four years. A normal client portfolio for any German SEO consultancy comprises twenty-six to fifty small to medium firms. Each consultancy generally has two to five employees.