They say that green will be the new black. But don’t for just a moment feel that finding color inspiration in nature starts and ends using the color green! Becoming enviromentally friendly definitely holds great potential, especially when considering just how far this movement could go towards protecting nature and its beauty. But the degree that color could be inspired by nature extends well beyond shades of green.
It’s diversity makes nature an infinite method to obtain inspiration for first time ideas and approaches to choosing color. Stop and think for a second from the sheer selection of natural landscapes that can be found around this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your nearby farmer’s market are all places with colors inspired by nature.
Usually nature’s hues don’t shock or invigorate. Instead, colors inspired naturally are comfy, inviting, and pleasing to the eye. Subconsciously, we expect naturally-occurring color combinations to get this way because we’re utilized to seeing those colors together either naturally or while using the Pantone Formula Guide. Think earth tone browns and shades of blue that remind us of the earth and sky.
Stretch your imagination and focus on the way color combinations present in nature change with the changing seasons. Picture an eco-friendly tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white throughout the winter season.
Now take that same rolling hill loaded with flowers and imagine the way it changes not from season to season, but everyday. Picture in your thoughts those vivid floral colors awash in shades of gray being a fierce thunderstorm approaches. See how even everyday changes in the weather conditions can trigger new bursts of color inspiration?
The next occasion you’re trying to find the right color combination to your fashion or graphic designs, a client’s brand, or for the launch of the new product that promises to save the environment, let nature inspire you. It’s everywhere you appear even though you’re sitting in the midst a concrete jungle. Once you’ve learned that perfect nature-inspired scene, matching those colors is not hard utilizing your Pantone color system!