September 22 is apparently International Rabbit Day, meaning it’s the right opportunity to honor the revolutionary Rabbit, which changed female ma-sturbation-as well as the se-x toy industry-forever. Here’s a look at the storyline behind this now-iconic vibrator.
1983: The Advent of Animal Vibrators
Toy company Vibratex becomes the first one to bring g spot vibrators (with internal and external components) for the U.S, says the company’s owner, Shay Martin. As the toys were produced in Japan, where manufacturers weren’t actually permitted to make vibrators, the devices were shaped to look like animals and arrived in bright colors regarding trick the ol’ no-se-x-toys-allowed rule enforcers. (Other companies made their products in China, which didn’t have a similar restrictions, making these happier, friendlier choices to the typical vein-y pe-nis dild-o attractive to the ladies.) In ’83, the Beaver, the Kangaroo, and the Turtle (now defunct) debuted, and they also all had an internal, pen-is-like component, along with different types of ticklers for external stimulation.
1984: The Rabbit Debuts
The designers at Vibratex was working on a new vibrator that featured revolutionary rotating pearls in the shaft for more stimulation. They settled on a rabbit because the animal for toy, ever since the rabbit is a lucky charm in Japan, and in honor of Martin, who was born in from the rabbit in the Chinese calendar. Sales from the toy were strong whenever it debuted, but the Rabbit Pearl-the 1st rabbit vibrator-didn’t have widespread notoriety…yet.
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1993: Early Adopters and Innovations
Famed se-x shop Babeland opened its doors in Seattle this season and began selling the Rabbit Pearl through the very beginning, says store co-founder Claire Cavanah. In 1997, a store opened its New York location and began supplying the next kind of the toy, the Rabbit Habit, that had its battery pack and controls within the base of the toy, as opposed to a separate attachment. It was form of a large deal when you think of how annoying it could be to have a cord flapping around-and potentially getting tangled-while you’re attempting to get yourself off.
1998: Rabbit, Meet Charlotte
Wanting to tie-in some kind of vibrator in a upcoming episode of Se-x and the City, representatives from HBO visited The Pleasure Chest in New York City to determine just what the store’s best-selling vibrator was. These people were told, the Rabbit Pearl, obviously, and shortly the teams at HBO and Vibratex connected. HBO sent Vibratex the script for that episode to make certain the toy was depicted properly. In “The Turtle along with the Hare,” which first aired on August 2, Miranda lends Charlotte her Rabbit, rendering Charlotte unwilling to go out. And thus, the Rabbit Pearl became as coveted as Carrie’s Manolos.
1999: Se-x Toys Go Viral
Copycat rabbits started cropping up immediately as se-x companies rushed to capitalize on the buzz (heh) all around the Se-x and also the City episode, creating toys using the same dual-action innovation and recognizable bunny-eared shape. Although the Rabbit’s crazy success can also be attributed to the beginning of internet shopping, which completely changed the s-ex toy industry through making vibrator buying discreet. Sales soared for s-exy products overall, but UK-based adult toy store Ann Summers reported that this sold one million Rabbits in only 1 year in the event it started its dot com.
2005: A-List Endorsement
Then-Desperate Housewife Eva Longoria further upped the Rabbit’s cred by mentioning her love for the toy in a interview having a national women’s magazine. “I give vibrators to all my girlfriends,” she had said. “They scream when they unwrap it. The most effective gift I will let them have is definitely an orgasm.” (Her praise for the device boosted Babeland’s sales in the toy alone 30 percent.)
2006: The Big O
In June 2006, the Rabbit Habit got the magic fairy dust of solidified success (i.e. Oprah’s stamp of approval) whenever it was billed in O, the Oprah Magazine as the “Rolls Royce of s-ex toys.” Baller.
2006: Require a Hand?
This 124-page guide-which helpfully came with free lube-was created to inspire women to get the most out of their Rabbits with tips on finding your “blended orgasm,” while using vibe for nipple-play, and introducing your toy to your partner.
2006: The (Pseudo) Hollywood Treatment
Rabbit Fever, a bit-known UK mockumentary, “followed” the lives of so-called Rabbit Addicts, as in females who found the world’s best-selling vibe so addictive that they can literally couldn’t stop using it. Unfortunately, The Guardian’s Peter Bradshaw gave the film one out of five stars, calling it “tacky and depressing,” as the BBC found the depictions of female masturbatio-n “embarrassingly inadequate.” Such a buzz kill, man.
2008: A Chic Makeover
Stylish s-ex toy company Jimmyjane added the “Iconic Rabbit” to the lineup of sleek s-ex toys, borrowing the initial Vibratex design but manufacturing the toy all in white. This shiny new Rabbit became section of the company’s “Usual Suspects” line, which features the best of the very best from other s-ex companies though with Jimmyjane’s elegant spin.
2008: Kill the Rabbit
Alabama Attorney General Troy King announced that he or she was going to single-handedly enforce his state’s “official” s-ex toy ban, which undoubtedly might have affected the Rabbit, the top-selling toy of the time. King, who’s a Republican (surprise, surprise…), considered that s-ex toys were immoral plus it was his duty to arrest-yes, really-anybody who used them. In response, former Alabama gubernatorial candidate Loretta Nall started a counter-campaign called Toys for Troy, which encouraged women to mail their vibrators and dild-os right to the attorney general’s office. In. Yo. Face.
2009: Take Your Rabbit To-Go
Savvy, jet-setting types could finally place their solo se-x acts on the road with all the new Rabbit Dancer, a mini version of your original rabbit that is included with a detachable rabbit for 85dexlpky storage. Though, its small size doesn’t mean some clueless TSA agent won’t fish it away from your bag for more examination.
2010: The Rabbit Gets Social
Since 1984, the kinds of Rabbits have multiplied…like rabbits (ba-dum-ching!), with new iterations in numerous shapes much like the Dolphin and also the Butterfly. (Lisa Frank would totes approve.) Conservative estimates demonstrate that over five million dual-action vibrators (known as “twice as nice” toys) are actually sold every year.
Still, the first Rabbit design remains rabbit vibrators number-one-selling vibe as well as the company continues to make modifications to further improve the initial, including the addition of a cordless battery pack, as well as more vibration options. And provided that 2014 will be the 30th anniversary in the toy’s release, there just can be a special edition in the classic toy on the horizon.